Privacy Policy

Last updated: December 2024

Introduction

WhatColorMake ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at whatcolormake.com and use our color mixing tools and services.

Information We Collect

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address and general location information
  • Browser type and version
  • Operating system
  • Pages visited and time spent on our site
  • Referring website
  • Device type and screen resolution

Information You Provide

We may collect information you voluntarily provide, such as:

  • Email address (if you subscribe to our newsletter)
  • Comments or feedback you submit
  • Contact form submissions

How We Use Your Information

We use the collected information for the following purposes:

  • To provide and maintain our color mixing tools and services
  • To improve our website functionality and user experience
  • To send periodic newsletters (if you opt-in)
  • To respond to your comments, questions, and provide customer service
  • To monitor usage patterns and analyze website traffic
  • To detect, prevent, and address technical issues

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

  • Remember your preferences (such as color history in our tools)
  • Analyze website traffic and usage patterns
  • Provide relevant advertisements through Google AdSense
  • Improve website performance and functionality

You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of certain features on our website.

Third-Party Services

Google AdSense

We use Google AdSense to display advertisements on our website. Google may use cookies and other tracking technologies to serve ads based on your interests and previous visits to our site and other websites. You can opt out of personalized advertising by visiting Google's Ad Settings.

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous information about how visitors use our site. This helps us improve our website and services.

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights

Depending on your location, you may have the following rights:

  • Right to access your personal information
  • Right to correct inaccurate information
  • Right to delete your personal information
  • Right to restrict processing of your information
  • Right to data portability
  • Right to object to processing

To exercise these rights, please contact us using the information provided below.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: